KARLA'S JOURNEY
THE BEGINNINGS
1987
Once upon a time, in a small town in England, lived a young girl named Karla. From a young age, Karla had always been captivated by the magic of makeup. She would watch in wonder as her father transformed faces with his face painting business on the weekends.
As Karla grew older, her passion for makeup only grew stronger. She spent her days reading books about the art of makeup application and researching different techniques. She was determined to learn more and decided to enroll in makeup courses to further her knowledge.
It was during her studies that Karla discovered her true calling, to become a makeup artist. She worked tirelessly to perfect her craft and in 2006, she graduated and secured a job teaching makeup and beauty at a local college, sharing her knowledge and passion with others.
GETTING ESTABLISHED
2011
But Karla's story was far from over, as she set out to build her own cosmetics empire, creating products that would help others discover their own inner magic, just as she had. And thus, Karla Cosmetics was born.
In the year 2011, Karla's destiny took an exciting turn when she was offered the opportunity to become a brand ambassador for one of the UK's most renowned high-street makeup brands. Without hesitation, she made the brave decision to leave her home, and relocate to the bustling metropolis of London to start her new role.With her keen eye for identifying and developing on-trend products and her unbridled passion for makeup, Karla quickly rose through the ranks.
Her enthusiasm and expertise could not be contained and soon spilled over onto her social media platforms, drawing the attention of industry leaders from around the world.
Before long, Karla was given the opportunity to work at some of the most prestigious fashion weeks, including London and New York, blogging her journey and sharing her insights with her loyal followers. This was a pivotal moment for Karla, as she realised that her passion for makeup could take her to the highest heights of the beauty industry.
THE BIRTH OF KARLA COSMETICS
2013
With newly acquired knowledge and experience, Karla set out to make her mark in the world of makeup. She built a vast network and a growing portfolio, working with some of the most prestigious businesses and corporations in the world, such as the BBC, ITV, Magnum, and Kuoni.
But Karla's true passion was always to create her own business, and in 2013, with the help of a sprinkle of magic and a dash of determination, Karla Cosmetics was born. She began by releasing her first products, her face and nail charts, and Lip Brush sets, which were met with great success.
However, in 2014, Karla's world was turned upside down when she became pregnant and gave birth to her son Leonardo. But even as a working mother, Karla's passion for makeup never wavered. She continued to create and test her own product range, knowing that one day it would become her full-time job.
Life on the road as a makeup artist wasn't always easy or glamorous, but Karla was determined to make it work. She spent many long nights traveling the world, but knew that she wanted to spend more time at home with her family. So, with a wave of her wand, she set out to expand her brand further.
GROWTH AND INNOVATION
2018
She launched glitter and pigments, growing Karla Cosmetics into a small successful business that allowed her to develop new products and expand the business even more. But the magic truly happened when, in 2018, she created Fix Potion, an innovative product that was specially designed by Karla herself. It was a labor of love that brought together all her years of experience. The day after its release, orders came pouring in from eight different countries, giving Karla the confidence to trust in her ideas and her judgment.
"Fix Potion changed my life," Karla thought to herself as she looked in the mirror. "I wanted to shout so loud so everyone could experience it! This was my dream come true, my passion has become my full-time job and its all thanks to the magic of makeup and my hard work."
And so Karla's story continued. With the success of Fix Potion and her growing brand, she knew that her journey in the world of makeup had only just begun. She continued to push boundaries, creating new and innovative products that would change people's lives. With her expert knowledge in makeup artistry and product development, Karla had a unique set of skills that allowed her to dream up textures, colours and finishes that didn't yet exist, and then bring them to life.
CUSTOMERS IN 30+ COUNTRIES
2024
Karla Cosmetics continued to grow, and soon her products were shipping to over 30 countries across every continent. From the humble beginnings of face painting with her father as a young girl, to transforming people's looks and confidence on a global scale, Karla's passion for makeup never wavered.
With exciting new products in the pipeline and a growing community of creative and inspirational artists, Karla's cosmetics empire continued to flourish. And as she looked at her growing business, she knew that this was only the beginning of her magical story. And the world of makeup would continue to be enchanted by her brilliance and creativity.
"Making my dreams a reality in the makeup industry has been a journey, but with hard work, determination and a little bit of sparkle, anything is possible." - Karla Powell, Professional Makeup Artist