Karla Cosmetics is brought to you by International Award Winning Make-up Artist Karla Powell.

Karla's passion for all things makeup started back in the early 1990s; Karla's dad used to run a face painting and popcorn business at the weekends. Karla remembers being mesmerised by how makeup could transform facial appearances and people’s confidence!

Karla's passion continued throughout school. Karla graduated in 2006 and worked as a teacher in her local college, teaching makeup and beauty. 

 "We are a company with a passion for creating unique cosmetics."

In 2011 Karla took the brave decision to up sticks and moved 100 miles from home to London, where she became the brand ambassador for one of the UK's best known high street makeup brands. 

Her passion for products, designing, and identifying the next on-trend products became her passion. Karla's passion came across on her social media platforms. Karla had the opportunity to blog and work at some of the world's most recognised fashion weeks, including London and New York. 

After a brief spell at one of the worlds leading makeup brush companies, Karla took another brave decision to set up Karla Cosmetics in 2013. 

 With newly formed knowledge and experience, Karla set about making her waves in the industry. With a vast network and a growing portfolio, Karla was focused on working with some of the world's largest businesses and corporations, such as the BBC, ITV Magnum, Kuoni, and many more. 

 "Passion is at the centre of Karla Cosmetics. If I am not excited about a product, it doesn't leave our lab."

Karla dipped her toe in the market with her first product releases; her face and nail charts and Lip Brush sets were launched with great success. 

In early 2014 Karla's world was about to change completely; she became pregnant and gave birth to Leonardo in December the same year. As well as being a working mom, Karla continued to create and test her own product range, knowing that her passion would one day become her full-time job. 

Life on the road as makeup artist isn't easy, or as glamorous as it often appears. Travelling across the world can take it its toll, especially as a new mom! Karla wanted to spend more time at home with her family and got to work. 

This was when everything changed; in 2018 Fix Potion was released. Karla woke up the day after its release with orders landing from 8 different countries. This gave Karla the confidence to believe in herself and trust her judgment. 

"Fix Potion changed my life. I knew it was a game-changer, I wanted to shout so loud so everyone could experience it!"

Since then, Karla has continued to push boundaries and bought products to the market that she feels will change peoples lives. 

Karla Cosmetics now ships to over 30 countries across every continent. From the fetes with her dad as a little girl, to shipping products across the globe, transforming peoples looks and confidence is still what drives Karla.

Karla started to dream about textures, colours and finishes that don’t exist, but should, then she started making them come to life 🌈

 Our Ethos

Cruelty Free

Our love for animals means that we could never test our products on them.... All our products are tested on humans (consenting of course!) and made from some of the best ingredients approved for cosmetic use.

Vegan & Cruelty Free

At Karla Cosmetics we do not use any ingredients in our makeup that are derived from animals.

Hand- Crafted

Products hand crafted in the U.K.-

HUSH, Fix Potion, Glitters, Shadow Potion

Remaining product materials are from PRC but hand-mixed and packaged at Karla Cosmetics HQ in the U.K.